Holiday rush (2026)

Moomin Mini Mug Holiday Rush is part of Moomin Arabia’s summer seasonal collection for 2026. The Holiday Rush series launches a new five-part collection of summer seasonal tableware inspired by the Moomins’ adventures on the Riviera. In addition to the mini mug, the softly toned Holiday Rush collection includes a mug and a plate. Products from the collection were available for a limited time from May 6 to September 30, 2026. The illustration of the Holiday Rush collection depicts the Moomins preparing for their very first trip to the French Riviera. Packing preparations are in full swing as Moominmamma, Moominpappa, Moomintroll and Snorkmaiden each try to fit everything they need into their suitcases. The illustration is primarily inspired by Tove Jansson’s comic strip Moomin on the Riviera (1955). The story is partly based on a real-life journey Tove Jansson and her mother made together to the Riviera in 1954. The illustration also includes elements inspired by the comic stories Moomintroll and the Comet (1958) and Moomin under Sail (1959). The collection’s soft pastel tones highlight its summery and anticipation-filled atmosphere. A charming detail decorates the inside of the mug: a handwritten note reading “The key is under the window-sill!”. For the first time, a similar detail also appeared on a Moomin plate, where the same note illustration was printed along the rim of the plate.